About Us

Yes! Superbaby provide a range of infant accessories that are worn by the carer and played with by baby. Each individual product is designed to stimulate the little genius in your arms! It all started with a mother’s intuition:

As a busy parent, Susanne Chishti, instinctively knew her babies would feel secure and comforted in her arms, happy to play with things worn by her. When she could not find a toy which gave her freedom for other tasks, whilst allowing her to keep her babies close, she set about creating a range of stylish accessories to entertain and engross little ones.

Easy to wear, pack and travel, the Yes! SuperBaby Collection is ideal for today’s on the go parents. It can be used to stimulate an infant at any time, for example, during play, feeding, travel or simply when the parent wants a few moments of me-time.

All you have to do is wear it!